My Projects
Current
Repsonisbilities
:: Web Development & Basic SEO
svw.co.za
Law firm in Pretoria
thefeatherhill.co.za
Hotel in Potchefstroom
rstreasury.co.za
Trading company in Pretoria
varsitybakery.co.za
Bakery and Bar in Pretoria
waterscapes.co.za
Construction company in Jhb
glassheadstones.co.za
Funural services in Gqeberha
portlandmanor.co.za
Hotel in Knysna
pretoria-primal-traders.co.za
Meat supplier in Pretoria
:: Web Development & Basic SEO
veritasbrands.co.za
Holiding Company
olivia-olive-oil.co.za
Olive Oil
marulaninaturereserve.co.za
Private Nature Reserve
russellstonebespoke.co.za
Italian Shoes
broilerchickens.co.za
Agriculture e-shop
Grainvest Industrials (in progess)
Raw Material Procurement
Special Formwork (in progess)
Construction, Jhb
RSI Trading (in progess)
Forex & Trading, Knysna
:: Google Ads Management
Doggy Oasis
Shopping & Remarketing
Creekside Meats
Remarketing
Mont Rouge Olives
Shopping & Remarketing
Portland Manor
Search & Remarketing
Smit & Van Wyk
Search & Remarketing
Varsity Bar
Remarketing
Willow Creek Olive Estate
Shopping & Remarketing
The Feather Hill
Search & Remarketing
:: Social Media Management
Smit & Van Wyk
Intellectual property law
Southern Hemispahere Seeds
Agriculture, farming
Waterscapes
Water features, construction.
:: Copywriting
Smit & Van Wyk
Intellectual property law
Southern Hemispahere Seeds
Agriculture, farming
Waterscapes
Water features, construction.
Account
Management
Waterscapes
- Brand development.
- Planning, developing and managing digital strategies.
- Web design and development.
- SEO research, planning and implementation.
- Social media planning and execution.
- Copywriting and content creation.
- Reporting and analysis.
- Client communication and liaison responsibilities.
Smit & Van Wyk
- Planning, developing and managing digital strategies.
- Web design and development.
- SEO research, planning and implementation.
- Social media planning and execution.
- Copywriting and content creation.
- Reporting and analysis.
- Client communication and liaison responsibilities.
SHS
- Planning, developing and managing digital strategies.
- Web development.
- SEO research, planning and implementation.
- Social media planning and execution.
- Copywriting and content creation.
- Reporting and analysis.
- Client communication and liaison responsibilities.
Web
Development
Waterscapes
Le York
Glass Headstones
Apex Aluminium
SAAFS
Marulani
Holmstone
Varsity Bakery & Bar
The Feather Hill
RS Treasury
Achievements
Conversion Optimization
willowcreek.co.za
January 2022
I used Google Analytics and Tag Manager to setup advanced e-commerce tracking on the Willow Creek Olive Estate online store. With proper reporting, it is now possible to track campaigns and sources from which conversions are most likely.
Google Analytics
I adjusted the Google Analytics property, and created a GA4 property with Google Tag Manager. Then I setup advanced e-commerce tracking for both properties and suggested that all campaign links be created with the URL builder (in order to properly track campaigns on all platforms).
Google Tag Manager
I created all necessary tags and events with Google tag manager.
Data Studio
I designed and setup custom reports on Google Data Studio.
#1 Organic Rankings
pretoria-primal-traders.co.za
February 2022
I made the following changes to the account, along with numerous other recommendations on how to improve the website rankings. The website went from having no organic rankings, to ranking 1st on Google Organic Search for it’s primary keywords (within 4 months). Primary keywords are “pork meat supplier” and “wholesale pork meat” .
Website Redesign
I migrated the website from Elementor to Divi with the same layout and artwork as original design. I reduced the image file sizes resulting in faster pagespeed.
On-site SEO
I implemented basic on-site SEO with tags, links and keyword integrations, and submitted the website on local business directories with backlinks.
GMB
I optimized the Google My Business account with product lists, relevant business categories and more images.
GTM
I setup Google Tag Manager with event tracking and goal conversions on website leads such as clicks to call, clicks to email & submission forms.
Data Studio
I designed and setup custom reports on Google Data Studio.
36 % Traffic Increase
thefeatherhill.co.za
March 2022
I redesigned the website according to the design brief from the account manager. I instructed the account manager to use links in all of her social media posts, as this was not being done. I showed her how to create campaign links with URL builder in order to properly track al of her social media posts’ performances. By doing this, the website traffic increased by 36 % in just 3 months.
Website Redesign
I migrated the website from Elementor to Divi according to the new design brief. I optimized all artworl sizes resulting in faster pagespeed.
On-site SEO
I implemented basic on-site SEO with tags, links and keyword integrations, and submitted the website on local business directories with backlinks.
GMB
I optimized the Google My Business account with more specific services, relevant business categories and more images.
GTM
I setup Google Tag Manager with event tracking and goal conversions on website leads such as hotel, spa and restaurant bookings, newsletter subscriptions, social media follows.
Data Studio
I designed and setup custom reports on Google Data Studio.